Customer Stories › AB InBev
Initiated by VP of Data & Analytics · XenoDATA engagement
AB InBev is one of the world's largest consumer goods companies. Data capabilities were spread across regions with no unified approach to governance, use case delivery, or progress measurement. The data leader had the vision but lacked the structure to drive alignment across a global, matrixed organization.
A common framework that regional teams could follow. Use cases were being identified locally but never coordinated or measured consistently. Executive sponsorship existed at the corporate level but hadn't been translated into regional accountability.
A cross-regional structure for identifying, prioritizing, and tracking use cases. DataWorkbench gave the global team visibility into what each region was doing and how it connected to corporate priorities. Advisory support helped the data leader navigate the politics of a matrixed organization.
The data function transformed. Regional teams began working from a common playbook. Paulo Santiago identified millions of dollars of improvements directly attributed to better data management across the enterprise.
"Identified millions of dollars of improvements directly attributed to improved data management."
Paulo Santiago, Kraft Heinz / AB InBev
