Customer Stories › Kraft Heinz
Initiated by VP of Data & Analytics · XenoDATA engagement
A talented data leader at one of the world's largest food companies. The strategy was right. The organization was large, complex, and hard to move. Cross-functional alignment felt impossible without an outside party who could hold the room without the political cost.
An exec sponsor who was genuinely committed, not just supportive. Use cases with real business owners driving them. A way to make progress visible across a matrixed organization where everything competed for attention.
The conditions for the data leader to succeed. Real use cases with real business owners. Executive alignment that didn't require the data leader to spend their political capital every time a meeting was called. A structure the organization could follow without constant facilitation.
The data leader succeeded. The function transformed. Paulo Santiago identified millions of dollars of improvements directly attributed to better data management.
"Identified millions of dollars of improvements directly attributed to improved data management."
Paulo Santiago, Kraft Heinz
